gchr.com.au holiday letting agency

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Not just another holiday letting agency

We are a licensed real estate agency that specialises in the rental of premium holiday properties within Surfers Paradise. We are focused on luxury properties sought out by high-net-worth families and we operate exclusively on the Gold Coast.

Having operated our business exclusively within the holiday letting market since 2008, we have an enviable reputation in the industry and are renowned for our exceptional customer service both amongst our competitors and guests alike. We believe that we can manage your Gold Coast investment property and provide you with a better return – greater income – than you are now getting.

What to expect from gchr

  • Prompt correspondence
    We return calls and answer emails and we do it promptly – guaranteed
  • Property individuality
    We promote each property for its unique features; properties are not simply placed in a pool for general allocation, say, seven days before arrival
  • Statement transparency
    Forward booking and occupancy rates are listed on monthly owners statements. This enables owners to monitor bookings and ensures transparency at all times
  • A ‘Pay before you stay’ policy
    Our “Pay before you stay policy” focuses on cash returns to owners. We act on the instructions from owners not corporate bodies
  • Prompt remittance
    Our payment terms ensure prompt remittance to owner accounts – we are not waiting on payment from wholesalers.
  • Legal Compliance
    We are in full legal compliance – Licensed Real Estate Agent and REIQ Accredited Agency
  • Masterful online marketing
    We use well developed internet strategies to maximise exposure of your rental property and drive traffic. This includes newsletters, blogs, videos and an ongoing Search Engine Optimisation campaign.
  • Networking and remarketing
    Much of our growth comes through networking and return guests. At the end each stay, a thank you email with a Guest Survey is sent to guests and the results are posted on our web site.
82% Annual occupancy rate
9% Annual new booking growth
3% Annual average guest tariff growth
44% Last minute booking as % of total bookings
58% Third party bookings as % of total bookings

Why you should partner with us

It’s simple really. We at GCHR, are small enough to care but big enough to offer the best in value accommodation on the Gold Coast. Our portfolio of apartments covers all holiday accommodation requirements, from single guest’s right through to large family and friends groups, in a range of 2 and 3 bedroom apartments.

Our reputation is well known and our business is increasingly growing not only from our proactive marketing but importantly, from word-of-mouth referrals of visitors who have used and enjoyed our service. Indeed much of our growth now comes from return guests and referrals.

Our apartments typically represent better value to both property owners and guests than those available through on-site management. We deliver a first-class level of customer service that only a boutique business - like ours - can provide. We are specialist operators with a deep commitment to both our owners and guests. We attend to detail and we do it right.

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Compare the difference

GCHR.com.au Other Agency
Revenue Individual property performance Pooled, share of aggregate performance.
Cash returns Up to $54,507 Circa $25,000
View forward bookings No
Owner stay in property Unlimited – no blockout dates. Unlimited
Owner stay fees Cleaning cost only 3.3% maintenance fee of nightly room rate. (Clause 18.1(e))
Body corporate vote Owner discretion independent of Agent. Agent discretion, Owner not entitled to vote. (Clause 27.1)
Maintenance fund Included for items costing less than $50. Otherwise 10% of the actual cost plus GST for items costing more than $50 3.3% including GST (Clause 15.1)
Direct booking fee 25.3% 34.1% (30.8% + maintenance 3.3%)
Fees paid to 3rd parties 15% when utilised, Direct bookings $Nil Say 15% including GST (Clause 12.8)
Maximum fees payable 40% including GST
(3rd Party 15% + maintenance for items under $50 + agent (25.3%)
49.10% including GST
(3rd Party 15% + maintenance 3.3% + agent 30.80% - clause 11.2(f))
Departure Cleaning and linen hire Per stay (min 3 nights)
2 Bedroom - $140.00 plus GST
3 Bedroom - $170.00 plus GST
$182.55 + GST
$255.87 + GST
Utilities Not included, (10% discount for owners) Not included (Clause 13.3)
Letting agent Off-site On-site
Access to reception staff 24/7 No
Daily Servicing No
Self-contained apartment No
Guest choice of apartment No
Valet Parking No
Room Service available Coming Soon
Use of concierge services No
Onsite luggage storage No
Guest Credit Card surcharge Nil 1.5%
FREE Wi-Fi No
FREE Parking No – circa $15pd

Why guests prefer gchr

Successful holiday rentals starts with satisfied guests! Our guests feel comfortable from the moment they make an enquiry until the time they return home after their stay.

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Guest can choose their choice of apartment in advance, guaranteed.
We partner with top quality cleaning and holiday rental supply services to ensure apartments are always well presented.
We entrust only reliable and quality repairs and maintenance services to maintain high standards of quality.
We offer property Compendiums in each apartment for additional guest convienience.
Our wide online exposure on Google. Facebook and YouTube offers ease of access.
Guests receive keys, car parking instructions and custom arrival guides in advance.
Hotel/apartment/resort and location facilities are well publiced online and in each Compendium.
We provide detailed information of each apartment to make the selection process easier.

We understand the dynamics of the Gold Coast holiday rental market and have the necessary infrastructure and systems to service a large base of satisfied guests; many of whom are repeat customers.